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Area Manager

Reporting to: Franchise Manager / Operations Manager
KRA:
  • Customer Experience
  • Sales & Budgets
  • Cash Handling
  • Stocks & Control
  • Outlet Upkeep & Maintenance
  • People Management & Training

 

Knowledge, Skills & Abilities:
  • Effective communication & influencing skills
  • Sales data analysis
  • Team building
  • Excellent customer handling skills
  • Customer Service orientation

 

Qualifications & Exposure:
  • Diploma in Any Catering Course/ Diploma in Hotel Management/ BHM
  • 12th Pass/ Graduate with min 2 Years – 4 year of experience in handling F&B Retail unit
  • F& B Retail or related industry exposure
 
Duties & Responsibilities:
  • The Area Manager is responsible for ensuring that every customer visiting Polar Bear Ice Cream Parlors, has a memorable experience. The manager is expected to follow on the following points to improve the experience
    • Follow the steps of service and ensure that all his staff follows the same. (Welcome, Thanking & SMILE)
    • His team should be aware of all the products available in the Polar Bear menu with their brief description.
    • His team should be aware of all ongoing promotions and the same should be effectively communicated to the customers.
    • All feedback form must be read and addressed in the stipulated time. The SOP for feedback forms is to be followed.
    • Any specific request by customers must be highlighted to the superiors.
    • The store has to be maintained clean at all times.
  • The Area Manager is responsible for making all efforts to achieve budgeted sales and store EBITDA by drawing up a monthly plan on how to achieve the same.  The key tasks in this area is as follows:
    • The Manager to draw up a plan to achieve the budget by breaking up into APC and NOBs and updating achievement
    • The actual sales to track daily against budget and to be briefed to all team members.
    • The log book/ sales tracker to be filled up religiously and should be used as records for the team members.
    • The APC to be monitored daily and shared with team members to improve the same by suggestive selling techniques.
    • The Suggestive selling targets to be set for the team members to help in improving APC.
    • The beverage & add on sales to be pushed to in suggestive selling to increase APC and lower food cost.
    • LSM activity schedule to be prepared and adhered to.
    • Monthly incentive achievement to be tracked and shared with team members to boost the morale.
    • Monthly P&L for the store to be prepared and shared with the management with views on how to improve the same.
  • Managing the cash collected at the store is critical and no ‘variances’ in this regard are acceptable. The tasks in this area are as below :
    • The cash reconciliation sheet (DSRS sheet in ‘O’ Book) to fill daily.
    • All details of banking and petty cash to be updated in the sheet.
    • The banking to be done all bank working days and any delay to be informed to the superiors.
    • No cash to be used from sales or petty cash for personal use.
    • No cash from sales to be used for petty cash until approved by the superiors.
    • All shortages in petty cash or banking needs to be recovered from the concerned staff.
    • The manager to cooperate with auditors for cash audits.
    • All discounts given should be as per policy and signed copies to be attached as per procedure.
  • To achieve better profitability it is important that the managers maintain control on stocks to reduce pilferage and damages. The tasks are as below :
    • To follow the process of stock control as per the stock reconciliation sheet. Any variances in the countable store are not acceptable and will be debited.
    • All stocks to be stored as per procedure and shelf life.
    • All food preparations are done as per the recipe / portion chart.
    • All damages to be accounted for and returned as per ‘return policy’.
    • To manage outlet wastage less than 0.25 % on cost price
    • Packing standards to be followed as per SOP to reduce wastage.
    • Month end inventory to be submitted which is accurate for packing and other food items.
  • The manager has to ensure that all equipment and the premises is well maintained so as to increase the durability of the assets. The tasks in this area are as follows :
    • All maintenance issues to be recorded in the ‘O’ book and informed to the maintenance department.
    • A preventive maintenance schedule to be kept in the store for all critical equipment.
    • The list of assets should be maintained at the stores and should be handed over whenever the manager is handing over his responsibility to someone else.
    • Should ensure that Company assets provided to the store is maintained well.
    • To ensure all the outlets have the required staff as per provision & business requirements at any given point of time.
    • Reduce attrition rate by implementing effective retention strategies.
    • Hiring staff for vacant positions due to resignation, termination &transfers is one of the key responsibility.
    • To support HR in hiring staff for new outlets.
    • To ensure front end staff are following the grooming standards and to interact closely with the Restaurant Manager and take regular feedback about staff.
    • To have an effective ‘Bench Plan’ in place for existing outlets and to work closely with Operations Manager & HR to ensure staff availability for new stores well in advance.
    • Duty roster for his team is maintained.
    • Ensure that the required manpower at store is maintained, else facilitate hiring through references.
    • To identify, nurture and grow ‘talent within the team.
    • All leave details are maintained.
    • Ensures training programs and refresher courses are conducted from time to time, to maintain professionalism and high service standards of the Company.
    • Evaluates staff performance and initiates appraisals, promotions or terminations, as the case may be, in due time.